Frequently Asked Questions




1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58
59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110
111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154
155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198
215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258


How are websites ranked by popularity?
Alexa ranks sites based on tracking information of users of its Alexa Toolbar for Internet Explorer and Firefox and from their extension for Chrome. Hence the page is only ranked between users who have these sidebars installed and may be biased if specific audience is reluctant to do this (Windows Defender has classified the sidebar as malware while it assigns it to Trojans). Also, the rank is based on three month data and takes a long time to reflect changes in content that may happen after the domain has been sold[citation needed]. Finally, low ranks cannot be accurate not just because of the lack of data but also because of statistic laws related to the long tail distribution. There is some controversy over how representative Alexa's user base is of typical Internet behavior, especially for less trafficked sites. In 2007 Michael Arrington provided a few examples of relative Alexa ranking known to contradict data from comScore, including ranking YouTube ahead of Google. On April 16, 2008, many users reported dramatic shifts in their Alexa rankings. Alexa confirmed this later in the day with an announcement that they had released the new Alexa ranking system, claiming that they now take into account more data sources "beyond Alexa Toolbar users".
How can I get a higher ranking?
Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, and in-page advertisements. Web traffic can also be increased by purchasing non-internet based advertising. If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines is as important as the web site itself.